SOW is a giant female pig that lives in the digital realm and appears in Augmented Reality (AR) through your smartphone in specific locations linked to industrial pork production across England. Taking the form of a digital sculpture, SOW is a symbol of protest and resistance and you can only see her through your phone’s camera superimposed onto your environment. Similar to the industrial meat industry, SOW is only visible if you choose to look…

image © Naho Matsuda

SOW makes an appearance in various places related to the industrial pork supply chain.

SOW does not put the blame on the average consumer. Instead, she opens up a space for provocative questions and new imaginations.

What does the food system that we are part of actually look like? How are we implicated in it? Where are the escape routes and where is the hope? Where is the solidarity with animals and with the natural environment?

Find out more about the industrial pork supply chain

Read more about SOW AR on the Greenpeace website